Dark, mineral-rich soil held in two hands

You are not just short of magnesium. You are short of minerals nobody talks about.

Your blood test is not wrong. It only measures the handful anyone thought to look for.

THE SOIL STORY

The ground reaches the plate by two routes.

A carrot today is not the carrot of a century ago. Minerals travel from soil, to plant, to animal, to us. And that chain only carries what the first link holds. Decades of intensive farming have stripped both the minerals and the microbial life that makes minerals available, so even a careful diet arrives thinner than it once did.

This is not a story about willpower or diet. It is a story about the ground, and it reaches the plate by two routes, not one. Eating well from a depleted system is still eating from a depleted system.

01

Soil

Holds the mineral spectrum, and the microbes that convert it into a form roots can take.

02

Plant

Takes up only what is there. Fertiliser can make it grow without making it rich.

03

Animal

Eats the plant. Grazing on thin pasture gives thinner milk, eggs and meat: the shortfall travels with it, and is fed a second time.

04

You

Eat both, and inherit whatever survived the three steps above.

WHERE IT WENT WRONG

Three letters that changed everything.

In the early twentieth century, agriculture settled on a formula: nitrogen, phosphorus, potassium. Three elements, enough to make a plant grow tall, green and fast. Enough to feed a growing world, and that mattered.

But a plant will grow on three elements. It will not carry seventy.

N · NITROGEN

Leaf and stem.

Makes the plant big.

P · PHOSPHORUS

Root and flower.

Makes it establish.

K · POTASSIUM

Water regulation.

Makes it hardy.

THE MAN WHO FED THE WORLD

Fritz Haber pulled nitrogen out of the air.

In 1909 he worked out how to fix nitrogen from the atmosphere into ammonia; Carl Bosch built it at scale. Haber took the Nobel Prize in Chemistry in 1918. It is not an exaggeration to say the process feeds a large share of everyone alive, and roughly half the nitrogen in your body today has passed through it.

It is also the moment farming stopped needing to feed the soil in order to feed the plant. Both things are true, and the second one took a century to show up on a plate.

THE EVIDENCE

What the food quietly lost.

In 1997 Anne-Marie Mayer compared UK government food-composition analyses: twenty fruits and twenty vegetables, measured in 1936 and again in 1991. Same foods, same country, fifty-five years apart. These are the changes that were statistically significant.

Copper

−81%
VEGETABLES

Sodium

−43%
VEGETABLES

Copper

−36%
FRUITS

Magnesium

−35%
VEGETABLES

Iron

−32%
FRUITS

Potassium

−20%
FRUITS

Calcium

−19%
VEGETABLES

Magnesium

−11%
FRUITS

Mayer, A-M. (1997), British Food Journal. Donald Davis and colleagues found the same direction of travel in 43 US garden crops between 1950 and 1999, adjusted for dry weight. A 2021 study extended the UK record to 2019 and found it had not turned around. Different countries, different decades, one trend.

THE LOOP

One crop, one field, every year.

Monoculture asks the same question of the same ground every season, so the same elements run down first. Fewer plant families means fewer root shapes, fewer soil organisms, less structure holding the whole thing together.

A plant that cannot draw what it needs is a plant with weaker defences, and a weak crop invites pressure that has to be answered with spray. The spray keeps the harvest, and takes another turn out of the soil. Each pass makes the next one more necessary.

Dark living soil with fine roots and organic matter
You cannot supplement your way out of a problem that starts in the soil. You have to go back to the form nature built.

WHERE IT SURVIVED

Some ground kept its minerals.

Not everywhere was farmed. In a few places, ancient plant and marine matter was buried, sealed and left alone, long enough for the mineral and organic richness to concentrate rather than drain away. Those are fossil humate deposits, and they are where our two minerals come from.

Ancient layered mineral deposits beneath an untouched landscape

A fossil riverbed

alcalina, drawn from a dual-layer deposit in the Mississippi River Valley: marine below, terrestrial above, roughly 33.9 million years in the making. Water-filtered over two years, no heat, no solvents.

High Himalaya

shila:jit dorado, golden-grade resin gathered above 5,000 m in Kashmir, once a year, by hand. Sun-dried for up to three months, then cold-filtered.

HOW WE WORK

Take what the earth already finished.

  1. Source

    Source from rare, mineral-dense deposits, traced to a seam or a slope rather than a supplier.

  2. Extract

    Extract with water alone, at low temperature: never heat or chemicals, so the structure survives the process.

  3. Test

    Test every batch in the EU for heavy metals, mycotoxins, pesticides and microbes.

  4. Deliver

    Deliver the whole complex, in the form a cell recognises, rather than an isolated element.

WHY IT MATTERS BEYOND YOU

Good for the cell, good for the earth.

What we take, we take from rare deposits the earth finished making millions of years ago, not from farmland that is already struggling, and not from bulk suppliers who buy on price. The work was done long before us. The most useful thing we can do is not undo it.

alcalina mineral bottles and jar arranged on stone beside water

THE SOIL STORY

Start where the minerals started.